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Over 10 years we helping companies reach their financial and branding goals. Seocalling is a values-driven SEO agency dedicated.

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Marketing SAAS Strategy Planning
Review Financial Reports Regularly
Marketing SAAS Strategy Planning
Asad Gill 17 May 2024 0 Comments

Empowering HR Professionals: Picking Your Perfect Partner Between Eddy HR And Paylocity HR

Consider being an HR superhero, but your cape is caught in piles of paperwork, and innumerable spreadsheets obstruct your laser focus. Sound familiar? In the modern business climate, HR...
Business Strategy Planning
Seeing Eye to Eye: Optometrist Engagement Strategies
Business Strategy Planning
Zayn 28 April 2023 0 Comments

Seeing Eye to Eye: Optometrist Engagement Strategies

Optometrists play a critical role in ensuring good vision and eye health for patients. However, with increasing competition and changing patient needs, it’s important for optometrists to engage with...
Marketing SAAS Strategy Planning
GEN-Latinovic-Customer-Centric-Focused-Personalization-1200x627-1200x627
Marketing SAAS Strategy Planning
Asad Gill 1 March 2023 0 Comments

5 Benefits of Using a Customer-Centric Strategy for Your Business

Businesses that use a customer-centric approach are 60% more profitable than businesses that don’t. Centering your business operations around your client is an effective way to stay relevant in...
Marketing Strategy Planning
Do you know that the amount of time spent viewing online videos has increased? Statista data published this year show that an average person watches online videos for 10 hours every week. Apart from that, by 2025, the number of social media users will be about 4.41 billion worldwide. Isn't that a great market? Demand for videos from consumers has also gone higher. To put it into perspective, about 88% of buyers will consider buying your brand if they see it in a video. Being a marketer, you should take advantage and come up with brand videos that your audience can't resist watching. That way, you will increase the chances of converting them into paying customers and generate more revenue and sales. Look at it from this perspective, the number of social media users is rising faster. Demand for videos from your customers isn't lagging either. So, how do you use video content to increase your social media conversion rate? If you're an amateur in video marketing, you can begin with the steps below. Effective Tips to Increase Social Media Conversion Rate Using Videos 1. Have Clear Video Marketing Goals Before undertaking social media video marketing, you need to have a goal. What do you want to accomplish with your videos? Among the objectives you can consider is introducing your new brand, creating brand awareness, or attracting huge traffic to your brand site. When just starting, make sure to create a few goals. That way, you won't be overwhelmed. But what is the essence of having marketing goals in place? Well, they will help you know your audience, the type of content to create, and the platforms to post your content. Apart from that, when you have clear goals, you plan your budget to suit your video creation needs. Remember, you need equipment like cameras, a tripod, a lighting system to create engaging videos for your social media platforms. Therefore, with clear goals, you will decide on better video-making gear to help you achieve your objectives. 2. Choose the Right Platforms to create Your Videos Your target audience may not be on all social media platforms. First, you need to establish where your potential customers spend most of their time. That helps you post content that reaches a huge brand audience. If you haven't used video on any platform, start with the one where you have an established audience base. If you aren't sure what type of video to create, take the footage, make use of different tools available online, come up with different types of video content and run concurrently on social platforms. You should also check what each platform offers and the video dimensions you can display there before you choose. That's essential if you want to repurpose your video. If you're going to post recurring video series, you can consider YouTube or Facebook. The two platforms allow you to categorize your videos into a playlist. Live streaming has also become a great way to attract and engage your audience. Through live videos on your social platforms, you can respond to queries from viewers about your brand. Apart from that, live streaming helps to build trust around your brand. So, as you choose your preferred social platform, you can pick YouTube, LinkedIn, Twitter, Instagram, and Facebook that allows live streaming. 3. Select Video Types Your Audience Wants Many customers want a video that reflects a specific brand or service they have interests in. You will convert many social media users into paying customers if you post the content they want to watch. Creating and posting a testimonial video will help build trust from your audience, which is suitable for your brand. On the other hand, you can use educational videos to empower your potential buyers. When viewers watch how your brand works, they will consider it. That way, you will know the one with more views, likes, and comments. From there, you can tell the type of videos your audience wants. 4. Develop a Content Production Plan Develop a clear content plan to save time and money during the video-making process. A plan helps you figure out what your final video looks like. When planning, ensure to get the right equipment and props, a video script, and a video editor you will use to polish your content. That's not all. You should also know where you will be shooting and the time of the day to capture beautiful natural lights in your video. Failure to plan will leave you lost in the video creation process. You wouldn't want to finish shooting, and while editing, you realize there can be more clips to capture and add to your footage. That is why a plan will be essential. You will know what to film and estimate the number of clips you need for your project if you have a good video plan. 5. Edit Your Video to Tell a Story To capture attention and convert your social media followers through videos, make sure to tell a story. Everyone loves stories, and you'll win many viewers by telling your brand story. When editing, keep your audience in mind. You can make your social media video more attractive by adding some music. Apart from being attention-capturing, good music helps to set the right tone and mood in your audience. Your video should also have closed captions, a call to action, and a text overlay. Ensure to get a free video editor that helps add all that to your video without struggle. 6. Schedule Posting and be Consistent Converting social media followers into buyers isn't a one-time event. You need to create more videos and maintain consistency in posting. Don't post one video and wait for long before providing your audience with the content they want. You risk losing your audience to your competitors if you keep them waiting for long. You should think of social media video marketing as a series, not a one-and-done act. If you're such a busy person and not sure when you will film next, ensure to capture many clips when you get time. Depending on your schedule, you can then create multiple videos you can post later. 7. Promote Your Video After you've come up with engaging content, you need to let the world know about what you offer. And the best way is to promote your content. Ensure your videos are optimized for search engines. If you will post your video on YouTube, ensure that it has attention capturing the title. Within your video title, add a keyword. Don't forget to include descriptions and tags for your video. All that helps YouTube to rank your content giving it popularity. Apart from SEO, you can share your video on multiple social platforms. That increases the chance of reaching a broader audience base. As many people watch your video, the higher chances of conversion. Conclusion Social media video marketing will propel your business to a great height of success. Get your video ideas, shoot quality clips, edit your footage and begin marketing your brand. You can rely on these tips to launch effective video marketing. The number of active social media users is rising every year, which provides a wider market to sell your brand. However, you should post quality videos to attract and change your audience into loyal customers.
Marketing Strategy Planning
Asad Gill 22 August 2022 0 Comments

4 Ways to Use LinkedIn for B2B Sales

LinkedIn is one of the fastest-growing social media platforms and a dynamic network for B2B marketing. It successfully builds a solid professional network that every business needs and is...
Business Internet Marketing SEO Strategy Planning
multilingual-websites
Business Internet Marketing SEO Strategy Planning
Zayn 14 July 2022 0 Comments

Getting to the Top: Best Practices in Ranking Multilingual Websites

The internet allows you to have a wide reach. It’s so wide in fact that it can let you have a global audience. That’s in theory. How do you...
Internet Marketing SEO Social Media Strategy Planning
digital-marketing-tips
Internet Marketing SEO Social Media Strategy Planning
Fionna Kerry 29 June 2022 0 Comments

Four Digital Marketing Tips to Help You Grow Your Business

If there’s one thing that most business owners have in common, it’s a burning desire to grow. While you may believe you know everything there is to know about...
Business SAAS Software Strategy Planning
Workforce Intelligence Software
Business SAAS Software Strategy Planning
Asad Gill 7 June 2022 0 Comments

Can Workforce Intelligence Assist in the Hiring Process?

Recognizing and analyzing workforce trends is easier with workforce intelligence software. Data gives insight into your workforce dynamics, project status, and company growth. Investors, corporate strategists, HR departments, and...
Strategy Planning
Useful Tips To Help You Explore Your City
Strategy Planning
Asad Gill 20 May 2022 0 Comments

Useful Tips To Help You Explore Your City

Do you have a weekend free but don’t feel like it’s enough time to take a short vacation out of town? You can still enjoy your time off in...
Strategy Planning
right way to move
Strategy Planning
Asad Gill 4 May 2022 0 Comments

What is the right way to move, so that the child does not miss his old home?

There are a few basic guidelines to follow if you want to avoid your child missing their old home. Naturally, you’ll need to look into schools and babysitters. Safebound...
Internet Marketing Strategy Planning
alternative education provides better results
Internet Marketing Strategy Planning
Alina Yankovic 20 April 2022 0 Comments

Why Alternative Education Provides Better Results and Motivates Children to Develop

Children are more difficult to be attracted to standard techniques – they require a new, fresh approach and the opportunity to be involved in the process as much as...
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