For a company to develop a reputation in the market, it is essential to inform people about its existence, products and services, and uniqueness. The whole process is known as brand development, and it is a long journey. Marketers, however, usually overlook various steps and still expect to receive great results. Brand awareness is challenging, and creating a solid brand requires a strategy based on multiple factors or practices in today’s competitive market.
10 Marketing Strategies to Create Brand Awareness
Effective marketing strategies can help generate awareness and solidify a brand’s image to capture the right target audience. Nowadays, businesses need to implement various marketing strategies utilizing renowned promotion avenues to achieve the set goals and objectives.
1. Selling Value to Target Group
Personalization is a crucial element for a brand and its marketing campaign. You must have a customer-centric approach that offers a solution to their problems. Identify the brand’s Unique Value Proposition (UVP) and its importance to the customers, align your brand’s message to the target group’s needs, and develop a marketing message.
Make your marketing message simple and keep it consistent. Your UVP must identify the customer’s problem, mention things you are offering, state the benefits of availing these things, and say something to differentiate your brand from others in the market.
2. Improved SEO
Online searching has become our first go-to solution for almost all questions. Here, search engine optimization (SEO) helps get the website to show up on google. Although it is time-consuming, it creates substantial value for the brand as the website starts emerging on Google search’s first page. SEO services can do wonders for your online presence and increase your credibility in the eyes of the audience.
Research the words target audience search most on Google when searching about things similar to your brand. Build content around these keywords, incorporate them early along with images, and use internal linking before publishing.
3. Influencer Marketing
All social media platforms, notably Instagram, Facebook, and YouTube, have influencers who create content of different forms relating to various interests and discuss the products and services. You can use this tool to create awareness about your product in the niche market by offering them free of cost and asking to promote.
Influencer outreach advocates and engages with your brand and the products which convert their audience into your customers. It is a comparatively cheap and fast process and does not require much effort on the brand’s part. Also, it can build trust among the customers and establish authority over other lesser-known brands.
4. Storytelling
In marketing, storytelling means using a narrative to talk about your brand and communicate a message in the market. It is an emotional way of making the audience feel something about your brand and motivating them to trust you and make their purchases.
You cannot just tell the narrative of a brand. It must have four elements to be included in the marketing strategy. Firstly, it must be simple, which means the audience can easily understand it. Second, it is authentic and not forged into a sales pitch. Third, it is easily visible to the target audience. Fourth, it is relevant enough that people develop an interest in it.
5. Sponsored Events
If you have enough funds, we believe that sponsoring an event is a brilliant marketing strategy for brand awareness. It happens by pinning your brand name and logo on activities (and things used in them) matching your interest and those of the target audience. It is a good way of getting your brand in front of hundreds or thousands of people.
Sponsored events help you build a network and make social clout. You must use your brand’s logo in many places at the event, get an onstage mention from the hosts or the attendees, and display your products. Also, you can distribute your products to lucky draw winners or some participants.
6. Increased Social Media Presence
Millions of people in every market worldwide use many social media platforms. People search for things they need and stay updated on the new products and brands on Facebook, Instagram, Twitter, LinkedIn, YouTube, etc. Your presence as a brand on these platforms can engage your potential customers, inform them about your products, and expand your market reach. Social media can help you build partnerships with the influencers, maintain customer relationships, and stay updated about the latest marketing trends and strategies for brand awareness.
7. Partnership with Known Brands
Have you ever heard the phrase, two heads are better than one? It applies to marketing also, where building partnerships with other brands can generate better outcomes for all involved parties. If your brand is new and you partner with some older popular brands, your brand exposure can increase and help you enter the new markets quickly. It adds value to your products and boosts the trust in your brand. This type of partnership usually occurs between non-competing brands and has a much lower financial risk.
8. Freemium Services
The concept of freemium services is not new but has emerged as a very creative way of increasing brand awareness. In these models, the companies give away the basic services to the customers free of cost, which inspires them to buy other restricted services for a better experience. Some common freemium products are Grammarly, DropBox, MailChimp, and Spotify.
Freemium services are known for their win-win advantages, where customers use the products for free while brands get to advertise their products through them. Slack, a popular business communication platform, managed to get 30% conversion rates on its freemium customers, becoming one of the biggest success stories in the tech industry.
9. Aligning with a Social Cause
Cause-related marketing techniques can inspire your audience to participate in the campaign, therefore benefitting you in getting the community involved and increasing the brand awareness among the desired target group. You can align your business with any social issue or cause and start a campaign accordingly.
We will consider the example of Bodyshop’s Time to Care campaign, where they took an initiative to thank the healthcare workers in 2020. The brand’s North American branch partnered with shelters and inspired people to donate cleansing supplies to the people. They used the hashtag for this that helped them trend online globally and enhanced their image for Corporate Social Responsibility (CSR).
10. Remarketing
Some brands make the big mistake of marketing their products to enter the market only and then stop advertising once they achieve their sales objectives. Remember, it is dangerous for the brand and can immediately kill any business. To mitigate this issue, remarketing your brands and products is very important. You need to follow up with the people, get in touch with your customers, and continue to develop your marketing plan.
Final Thoughts
Marketing to create brand awareness is not a challenge, especially if you have a customer-centric approach and you know what is happening in the market. There are hundreds of marketing strategies, but all are ineffective if you do not have a proper plan to execute them. With our brand awareness tips, you can understand what is best for your products and the company. It will also help you stand out in the market and get recognized by the target customers.
