Today’s digital landscape is becoming extraordinarily saturated, and as a result, online visibility has become vital for the success of every brand. Imagine you need a product or a service to perform a task; what will you do? Probably, make a few clicks on your smartphone and look online to find what you need. Here is where online visibility can be a game-changer for businesses.
People looking for products and services similar to your offerings can find your digital storefront with a few taps and start shopping. Hence, the higher your visibility, the higher your profitability will be. Now, the question is how to improve this. Search engine optimization can make your webpage appear on the top results, driving traffic.
However, the significance of online visibility goes beyond SEO. You can resort to social media forums where a single post or video could make your brand go viral in minutes. In addition, social media enables brands to interact with customers, capture feedback, and build a connection with their target audience.
Look below if you want to outpace your competitors in this ever-evolving digital landscape. Here, we have outlined five proven strategies to improve your online visibility.
1. Optimize for SEO’s Latest Updates
Most small businesses don’t pursue targeted SEO efforts like link building, considering it technical and complicated. Truthfully, SEO is the easiest way to rank on the first page, making it the hallmark of online presence. Even though it requires time and consistency, it does wonders for the business.
You can partner with a digital marketing agency like Top Of The List to help your business move to the top. They can optimize your webpage for the latest updates if you haven’t already.
Here are a few tips and tricks that can work.
- Improve Core Web Vitals: These are the page experience signals that assess user experience on the webpage. It determines how quickly users can navigate the website. By improving these web vitals, you make your website better. It will lead to higher experience scores assigned by Google, increasing search rankings.
- Prioritize Local SEO: Local SEO is about creating a focused strategy targeted at local audiences. It also allows brands to focus on specific local SEO tasks where you can neutralize the advantage of more prominent brands. It will generate more web traffic, leads, and conversions as your brand will appear more relevant to local customers.
2. Leverage Social Media Forums
Using social media for online presence might seem like a no-brainer, but the competition has skyrocketed. If you wish to stand out from the crowd, focus on quality. Instead of creating a business profile on all social forums, choose the ones your audience uses. After all, one or two social media accounts with high engagement are always better than having multiple with no user activity. Depending on your business niche, you can consider Facebook, Instagram, Pinterest, Snapchat, Twitter, and TikTok.
Moreover, think about your audience, not followers, since following improves automatically once you have a solid presence. You must focus on a niche audience interested in your product offerings. It will boost engagement in the form of comments and likes, building your visibility across social media forums.
3. Use Mobile-Specific Marketing
Today, more than 60% of internet searches are performed on smartphones. Thus, every brand must focus on improving its mobile online presence. Check if your website is compatible with tablets and phones, ensuring no zooming in and out glitches. Once you have gotten the basics rights, leverage mobile-specific strategies. Look below.
- Start announcing sales and promotions by sending SMS to your existing clientele.
- You can create podcasts to target niche audiences, as most users listen to podcasts on their smartphones.
- Target long-tail keywords to optimize for voice search, as these are immensely popular amongst mobile phone users.
- You can leverage geo-fencing to send messages to your customers when they are near your store’s location. It will work as a reminder, ensuring they stop by your shop.
4. Captivate People with Content Marketing
Content is the king, and this phrase remains true in 2023. High-quality content that resonates with the audience can greatly boost your online presence. Firstly, you can utilize videos, infographics, and images to improve engagement on social media forums. It will captivate audiences to share your content, helping you reach a wider audience. Similarly, you can create blog posts and informative articles to get traction on your webpage. It will position your brand as a credible source of information, building trust with audiences.
More importantly, content marketing can help with backlinks. High-quality content is more likely to be shared by bloggers and influencers, which could generate backlinks to your site.
5. Target the Right Keywords
Believe it or not, keywords are crucial in improving online visibility. After all, the correct set of keywords can take your webpage to the top of the search engine results page. So, how can you target the most relevant keywords? First, you must conduct extensive keyword research to determine which ones have the highest search volume. You can subtly leverage this information to add keywords to your webpage’s content.
Remember that core pages of your website, like the About Us section and homepage, have limited room for keyword optimization. You don’t have much text to work with, and the goal is to provide relevant information to the visitors. Hence, the ideal way is to create a business blog. For each post you write and publish, you can cover the keyword in detail; that way, you can optimize to rank for that keyword. It also allows brands to appear in search results of your target market searches.
Final Thoughts
The digital world is dynamic and diverse. Brands can be at multiple places at once, places where their prospective and existing customers spend most of their time. And that becomes possible when you have a solid online presence. It lets brands get discovered by customers, develop more touchpoints, and increase brand awareness. So follow these simple strategies to optimize online visibility and make your business thrive.
