You have made a serious effort in setting up your business and creating a business website. The only question is how to get the right traffic for your business. And the obvious answers lie in integrating the following SEO strategies that can help you achieve this goal.
Read on to learn more!
Post Perfectly Optimized Content
You will want to start with writing perfectly optimized search engine-friendly articles. You will need to fully understand how Google works. Whenever you write an article, Google compares your articles/ blogs with the existing articles/ blogs at the top of Google to see how your content measures up.
So, your strategy for this year includes reverse-engineering what got these people to the top of Google in the first place. By doing so, you can double your website traffic. Before writing an article for your target audience, you will want to create an article outline that is essentially superior to your competition.
You will want to start by assessing your article’s heading structure and the ideal word count. You will want to type the relevant keyword in Google and click on the number one article. Then, proceed to look at the headings and subheadings of the article.
Since you know that you will be assessing the best article on the topic, you will also be assessing the best potential outline on the topic. You will want to note down the headings and assess the article’s word count – because Google thinks that the article is ideal.
Do the same with the articles that rank second and third on Google to get more headings. Now, the reason why your outline is the best is because the best of the first three top-ranking articles. Don’t fluff around in your introduction.
While writing content, you will want to include the keywords that Google has seen in the best articles relevant to the niche.
Leverage AI
You will also want to leverage AI to get the right traffic to your website. You might already know that the current quality of AI tools is exceptionally good in the market, which means that you can leverage AI content with better and more undetectable algorithms.
Many AI software allow you to write fully SEO-optimized articles from top to bottom in one click. And, of course, using AI can save you much time, money, and effort. So, you don’t want to depend solely on AI software for content generation, but you can certainly leverage AI in some areas of your business website and boost Google Traffic.
Have a Solid Link-Building Plan
You will want to have a solid link-building plan if you want to get the right traffic to your website. We are here to bust the myth that link-building is dead and that you apparently don’t need backlinks to get Google traffic.
Instead of buying into the lies that different people might be selling you, you will want to understand the importance of a solid link-building plan. The truth is that backlinks matter in 2023 and beyond, and that is certainly not going away.
When it comes to building authority in your niche, the quality and quantity of backlinks will be the deciding factor over who wins the race. So, you will want to integrate the Safest Link Building Techniques that are in perfect alignment with Google guidelines and get the right traffic for your business website.
You will want to think of backlinks in the following way: if your website is your car, then the backlinks are its fuel. Nonetheless, an even more important reason for you to build links exists. The thing is that a strong backlink profile protects you from violating the updates that occur in the Google algorithm.
The quality and quantity of backlinks that your website might display indicate your levels of expertise, authoritativeness, and trust, respectively.
Aim for Topical Authority
You will want to become a topical authority. Suppose you want to write an article on how to lose weight. And suppose you write the best article in the world on how to lose weight effortlessly. Suppose you get the best fitness guru to co-author your article.
What do you think will happen? The truth is that your article will get zero traffic unless you post it on a website that already has loads of fitness content on it. This concept is known as topical authority. When you start to cover every possible aspect of a topic, you ultimately leave Google no choice but to think that you are an expert on the topic.
So, to become a topical authority, you will want to figure out all the potential topics that you need to write. This aspect is also known as generating a topical map. Once you have everything planned, you will want to start writing the articles one after another.
Lastly, you seal the ultimate deal by interlinking relevant articles together.
Generate Great User Experience
You will want to give Google exactly what it is looking for, which is a great user experience. You will want to understand how Google works – it is all about goal completion. Google wants its users to achieve whatever they are looking for.
Suppose someone searches for how to paint a picture; then they should be able to paint a picture by the end of the day. So, you get the point – you will want to come straight to the point on your business website and give your visitors exactly what they are looking for as fast as possible.
You will also want to keep in mind the section on “key takeaways,” which summarizes the bulk of articles to the readers. You will also want to optimize your H1s and use large fonts to draw the eyes to a quick and solid answer to the search query.
Your website must be more than texts and links. Make sure that it is mobile-friendly, as a majority of people use their mobile phones to search for products and services online before making buying decisions. So, the speed and quality of your website matter a lot in driving more traffic.
