In today’s digital world, a company that doesn’t have a website or online presence will make most people think twice before doing business with them.
While having a website for your business is essential, having a strong, professional website is extremely beneficial in taking your business to the next level.
Here are 7 awesome reasons why your business needs a good website!
1. Looks Professional
Think of your business website as an online business card.
For new customers, it creates their first impression of your brand and it provides them with a quick and easy way to find out about your products and services or to contact you if needed.
Besides drawing in potential customers, a professional website has a much higher chance of converting window shoppers into buyers, thus boosting your sales.
Here are some elements of a professional-looking, strong website:
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Engaging and visually-appealing design
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User friendly, to encourage visitors to spend more time browsing your site
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Contains all the relevant information and details about your business
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Tells your brand story
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Most importantly: converts potential customers into buyers
2. Expanded Customer Base
The internet gives you a massive opportunity to reach new, diverse target audiences (different age groups, locations, sectors).
The most effective way to make sure your website is seen (for example on the first page of Google) is through quality SEO (search engine optimization).
You will need to do more research as this strategy deserves its own article, but in a nutshell: providing relevant content and authority in your niche will have your site pop up first when users search for a specific product or service.
3. Great Return on Investment
While building a good website will cost you, the return on your investment will make it 100% worth your while.
Unlike paying for adverts in the local newspaper or on TV which can only boost your sales for a limited amount of time, a website is there to stay and you can reap the rewards for years to come.
A strong website that has been built by highly-qualified web designers, like White Peak Digital, has the potential to generate an unlimited amount of leads, sales and profits in the long run.
A business website is an investment, not an expense.
4. Effective Marketing Tool
As you probably already know, one of the main reasons why websites are so beneficial to businesses is that they are an extremely impactful marketing tool.
Your possibilities for online marketing are literally endless. And the more exposure your business gains, the higher your sales potential is.
For example, your website can be used to link and promote your business’s social media accounts such as Instagram, Facebook and more.
Your website can also be used as a tool to add more value by adding powerful content like podcasts, videos and tutorials.
5. More Affordable
If your business involves selling products, this factor is especially beneficial.
E-commerce websites make it possible for you to have a store without the need for a physical warehouse or having to arrange a courier service yourself. It really can’t get any easier!
This drastically cuts the costs (and risks) of the several overheads involved with having a physical store with more employees.
6. Improved Customer Support
No more waiting in queues or phone calls being put on hold, doesn’t that sound great?
Whether you’re a small business or a larger company – a website can make a world of difference when it comes to customer care.
For instance, you can place common queries and frequently asked questions on your site to answer any questions your customers may have quickly and efficiently.
Many websites also make use of dedicated customer forums, where users can interact with each other to discuss relevant issues.
Bigger companies with a lot of online traffic significantly improve their customer support by adding a live-chat support feature to their website.
7. It’s Fully Remote
In other words, your online website can go wherever your customers go. It can be accessed from any location, at any time, on any device.
These days, more than half of website traffic comes from mobile devices, so your website must not only be desktop-friendly but mobile-responsive too.
Tips for a stronger online presence to reach more mobile users and drive more sales:
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Ensure your website is visually appealing when viewed on a mobile
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Add your business to Google Maps and make sure your business website is linked
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Link your social media platforms to your website, and vice versa
The Verdict
As they say, time is money, and the longer you wait to create a strong website for your business, the more you’ll be missing out on all the benefits!
