In 1996, Bill Gates described content as the “Emperor” of a company’s digital marketing strategy. It contributes to your website’s enhanced reputation online. But how do customers discover this content? Here’s one way- companies acquire high-quality backlinks to increase their visibility on SERPs. In the past, the sheer quantity of backlinks was enough to elevate your website’s ranking and increase organic traffic to your content. However, Google’s updated algorithm now judges a hyperlink based on its quality. Your website attains better searchability if it is hyperlinked by websites that have higher authority. Thus, marketers must check the quality of their backlink portfolio. How can you check a link’s value today? Let’s find out, shall we?
Evaluating The Quality Of Your Hyperlinks
Consider the internet as an immersive democracy where websites are ranked based on how many votes they’ve gathered. Backlinks serve as these “votes” that are earned with digital marketing strategies. So, what’s backlink quality? Three sorts of backlink qualities exist online, according to Google: low, medium, and high. You should avoid getting low-quality backlinks as they’re considered webspam. For instance, a porn/spam website links back to your content and makes Google demote your website. In SEO, quality backlinks are do-follow hyperlinks from a high-quality website that’s pointing to your webpage. Now, we have certain factors that elevate the quality of backlinks. But let’s discuss first why quality matters.
We expect these links to pass their “link juice” to your website. This juice’s described as the power a site can pass to another site, thereby elevating its digital position. A high-quality hyperlink passes more juice (traffic) to your website. The Penguin update strictly monitors the quality of your backlink portfolio to ensure that you’re not elevating your SERP ranking by illegally acquiring hyperlinks. So, how to legally get some high-quality backlinks? You should hire reliable link building service providers in USA to elevate your SERP status. After creating quality content for your website, these experts optimize the placement to squeeze maximum link juice. And you should utilize the following methods to ensure their quality:
8 Ways To Check The Quality Of Your Backlinks
1. Relevance
You cannot have websites discussing fish food and then referring readers to your content about the benefits of SEO in the marketing industry. No matter how exciting it may seem for you to get a backlink from Times, but it’s worthless if the content of their article doesn’t have anything to do with your website. A search engine does consider the relevancy of your webpage and the domain of the hyperlink. So, ensure that only sites relevant to yours are referring to your content online.
2. Reputation
It shouldn’t surprise you that Times giving you a backlink does show that your website has value. So, high-quality hyperlinks come from reputable websites that demonstrate your content’s credibility by providing the much-needed “social proof.” Conversely, don’t acquire links from blacklisted domains mentioned at Spamhaus. Several methods, including Link Detox, Link Simulator, and LORT, can help you identify blacklisted platforms. Refrain from getting hyperlinks from these sites.
3. Domain Authority
But how to check the reputation of a website linking back to your webpage? We have digital ranking methods, such as Domain Authority (DA), to realize a website’s position. You can also utilize tools that help you evaluate the domain scores of hyperlinks. Some marketers use the Page Authority (PA) system as well. However, we believe that DA has more significance when it comes to your site’s link-building endeavors. Getting influential hyperlinks will rapidly bolster your website’s ranking.
4. Search engine index
Besides Domain Authority, you must also check the website’s indexing with other search engines. It can help you realize the number of pages indexed for a specific domain. For instance, Alexa Rank can show you a site’s digital authority. In this ranking system, websites with a lower number have more authority. Conversely, index numbers used by Bing, Yahoo, and Google assign a higher number to a reputable website. Also, ensure to acquire branded keywords to add more value to the link.
5. Link location
The placement of a hyperlink also determines how much traffic it transmits to your website. So, a backlink’s location as compared to other backlinks can influence your SERP ranking. It’s important to remember specific tidbits regarding the optimal position of links to your site. First, these backlinks must appear within the body content and not within headers and footers. Secondly, links placed higher on the webpage pass more juice than links placed lower on the webpage. But don’t overdo this.
Read More: Top 6 Best SEO Tools For Digital Marketers & Agencies 2021
6. Rule SUSP17
Placing thousands of hyperlinks on a single webpage may seem like you’ve created the content only for link-building purposes. Search engines don’t like a webpage with massive amounts of outgoing backlinks. The internet’s Rule SUSP17 dictates that a webpage containing 1,000+ hyperlinks must be spam. Hence, you should avoid getting linked back by spammy and suspicious websites. Having a few such links may not trigger the alarm, but websites must never make it a common practice to break the rule.
7. Naturality
You should insert backlinks naturally into your content to boost its worth. Prioritizing the informational value your content offers to the average reader should always be a key focus of any link building strategy.
Now, paid links aren’t illegal in the digital marketing industry. But companies must “earn” a hyperlink for their website by creating meaningful content that compels to be quoted by other websites. If Google thinks that you have constantly used unnatural backlinks, your website may suffer from a demotion. Thus, remain natural always!
8. Trust Flow
Now, let’s discuss some nontraditional techniques to check the quality of your backlinks. Just as MOZ developed the system of Domain Authority, Majestic has created a metric called Trust Flow. It also ranks websites from 0 to 100, where higher numbers indicate more authority. Links that come from sites with a better Trust Flow ranking have more quality. Using this method will further ensure that your website’s being referred to by trusted sources that contribute to a better SERP position.
Conclusion
Studies have shown that over 90% of content online doesn’t get any organic traffic from Google. Maybe it’s because two-thirds of pages don’t even have a single backlink, while 26% of them are linked back by fewer than three websites. We’ve established that your website needs high-quality hyperlinks for better SERP rankings. So, how do you ensure your backlink portfolio remains dignified? This backlink should be natural, relevant, and reputable. You must check the authority of the domain that’s hyperlinking your website. Moreover, trust/citation flow can help marketers realize the quality of their backlinks. So, these techniques enable you to elevate your SERP positions via effective link-building and get more traffic.
