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Marketing Social Media
Social Media Marketing Career
Marketing Social Media
Asad Gill 7 September 2023 0 Comments

Navigating the Social Media Landscape: A Guide to Choosing the Right Platforms for Your Brand

Are you feeling overwhelmed by the ever-growing number of social media platforms? All those different options can seem daunting, especially if you don’t have a clear understanding of what...
Social Media
Do you know that the amount of time spent viewing online videos has increased? Statista data published this year show that an average person watches online videos for 10 hours every week. Apart from that, by 2025, the number of social media users will be about 4.41 billion worldwide. Isn't that a great market? Demand for videos from consumers has also gone higher. To put it into perspective, about 88% of buyers will consider buying your brand if they see it in a video. Being a marketer, you should take advantage and come up with brand videos that your audience can't resist watching. That way, you will increase the chances of converting them into paying customers and generate more revenue and sales. Look at it from this perspective, the number of social media users is rising faster. Demand for videos from your customers isn't lagging either. So, how do you use video content to increase your social media conversion rate? If you're an amateur in video marketing, you can begin with the steps below. Effective Tips to Increase Social Media Conversion Rate Using Videos 1. Have Clear Video Marketing Goals Before undertaking social media video marketing, you need to have a goal. What do you want to accomplish with your videos? Among the objectives you can consider is introducing your new brand, creating brand awareness, or attracting huge traffic to your brand site. When just starting, make sure to create a few goals. That way, you won't be overwhelmed. But what is the essence of having marketing goals in place? Well, they will help you know your audience, the type of content to create, and the platforms to post your content. Apart from that, when you have clear goals, you plan your budget to suit your video creation needs. Remember, you need equipment like cameras, a tripod, a lighting system to create engaging videos for your social media platforms. Therefore, with clear goals, you will decide on better video-making gear to help you achieve your objectives. 2. Choose the Right Platforms to create Your Videos Your target audience may not be on all social media platforms. First, you need to establish where your potential customers spend most of their time. That helps you post content that reaches a huge brand audience. If you haven't used video on any platform, start with the one where you have an established audience base. If you aren't sure what type of video to create, take the footage, make use of different tools available online, come up with different types of video content and run concurrently on social platforms. You should also check what each platform offers and the video dimensions you can display there before you choose. That's essential if you want to repurpose your video. If you're going to post recurring video series, you can consider YouTube or Facebook. The two platforms allow you to categorize your videos into a playlist. Live streaming has also become a great way to attract and engage your audience. Through live videos on your social platforms, you can respond to queries from viewers about your brand. Apart from that, live streaming helps to build trust around your brand. So, as you choose your preferred social platform, you can pick YouTube, LinkedIn, Twitter, Instagram, and Facebook that allows live streaming. 3. Select Video Types Your Audience Wants Many customers want a video that reflects a specific brand or service they have interests in. You will convert many social media users into paying customers if you post the content they want to watch. Creating and posting a testimonial video will help build trust from your audience, which is suitable for your brand. On the other hand, you can use educational videos to empower your potential buyers. When viewers watch how your brand works, they will consider it. That way, you will know the one with more views, likes, and comments. From there, you can tell the type of videos your audience wants. 4. Develop a Content Production Plan Develop a clear content plan to save time and money during the video-making process. A plan helps you figure out what your final video looks like. When planning, ensure to get the right equipment and props, a video script, and a video editor you will use to polish your content. That's not all. You should also know where you will be shooting and the time of the day to capture beautiful natural lights in your video. Failure to plan will leave you lost in the video creation process. You wouldn't want to finish shooting, and while editing, you realize there can be more clips to capture and add to your footage. That is why a plan will be essential. You will know what to film and estimate the number of clips you need for your project if you have a good video plan. 5. Edit Your Video to Tell a Story To capture attention and convert your social media followers through videos, make sure to tell a story. Everyone loves stories, and you'll win many viewers by telling your brand story. When editing, keep your audience in mind. You can make your social media video more attractive by adding some music. Apart from being attention-capturing, good music helps to set the right tone and mood in your audience. Your video should also have closed captions, a call to action, and a text overlay. Ensure to get a free video editor that helps add all that to your video without struggle. 6. Schedule Posting and be Consistent Converting social media followers into buyers isn't a one-time event. You need to create more videos and maintain consistency in posting. Don't post one video and wait for long before providing your audience with the content they want. You risk losing your audience to your competitors if you keep them waiting for long. You should think of social media video marketing as a series, not a one-and-done act. If you're such a busy person and not sure when you will film next, ensure to capture many clips when you get time. Depending on your schedule, you can then create multiple videos you can post later. 7. Promote Your Video After you've come up with engaging content, you need to let the world know about what you offer. And the best way is to promote your content. Ensure your videos are optimized for search engines. If you will post your video on YouTube, ensure that it has attention capturing the title. Within your video title, add a keyword. Don't forget to include descriptions and tags for your video. All that helps YouTube to rank your content giving it popularity. Apart from SEO, you can share your video on multiple social platforms. That increases the chance of reaching a broader audience base. As many people watch your video, the higher chances of conversion. Conclusion Social media video marketing will propel your business to a great height of success. Get your video ideas, shoot quality clips, edit your footage and begin marketing your brand. You can rely on these tips to launch effective video marketing. The number of active social media users is rising every year, which provides a wider market to sell your brand. However, you should post quality videos to attract and change your audience into loyal customers.
Social Media
Asad Gill 2 September 2023 0 Comments

Social Media Promotion for YouTube: Strategies That Work

YouTube is a powerful platform for content creators, but gaining visibility and increasing views can be challenging in a crowded digital landscape. One effective way to drive traffic to...
Social Media
Understanding the Key Differences between Facebook and Twitter
Social Media
Asad Gill 28 July 2023 0 Comments

Understanding the Key Differences between Facebook and Twitter

Social media has become an integral part of our lives, allowing us to connect, share, and stay updated with the world around us. Facebook and Twitter are two of...
Marketing Social Media
Marketing Social Media
Zayn 10 July 2023 0 Comments

The Ultimate Guide to Social Media Marketing Strategies

In today’s digital age, social media has transformed how businesses connect with their audience and market their products or services. Social media marketing has become an essential component of...
Social Media
Spread on Social Media
Social Media
Asad Gill 30 June 2023 0 Comments

Top 3 Social Media Automation Tools

Want your business to reach heights? Why not use social media tools?   Every business is formed to gain profit and grow. If you want your business to reach a...
Marketing Social Media
How to Get More Followers on Instagram
Marketing Social Media
Asad Gill 7 May 2023 0 Comments

How To Integrate Instagram Feed To Your WordPress Website?

If you’re looking to integrate your Instagram feed into your WordPress website, you’re in luck! There are several ways to do this, and in this blog post, we’ll cover...
Marketing SEO Social Media
DIY SEO vs. Professional SEO Services: Which is Right for You?
Marketing SEO Social Media
Zayn 19 April 2023 0 Comments

DIY SEO vs. Professional SEO Services: Which is Right for You?

Search engine optimization (SEO) is an essential part of any successful digital marketing strategy. The process helps businesses rank higher on search engine results pages and gain more visibility...
Business Marketing Social Media
How to Increase Customer Loyalty in Ecommerce for 2023
Business Marketing Social Media
Zayn 19 April 2023 0 Comments

How to Increase Customer Loyalty in Ecommerce for 2023

As e-commerce continues to evolve, customer loyalty is more important than ever. With increasing competition and the rise of new technologies, businesses need to find ways to improve customer...
Business Social Media
5 Secrets to Attracting Quality Candidates on LinkedIn
Business Social Media
Zayn 4 April 2023 0 Comments

5 Secrets to Attracting Quality Candidates on LinkedIn

With more than 875 million users, LinkedIn has become the go-to platform for all businesses and recruiters. But, amidst this, we know your inbox is filled with subpar candidates....
Business Internet Marketing SEO SEO Skills Social Media
How To Bump Up Your Business's Online Presence?
Business Internet Marketing SEO SEO Skills Social Media
Zayn 28 March 2023 0 Comments

How To Bump Up Your Business’s Online Presence?

Business success depends on visibility. Back in the day, this meant investing in flashy billboards and flyers. But today, a dynamic digital presence is what’ll float your boat. Why?...
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