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Social Media Promotion for YouTube: Strategies That Work

Asad Gill 0 Comments ♥4Likes
Do you know that the amount of time spent viewing online videos has increased? Statista data published this year show that an average person watches online videos for 10 hours every week. Apart from that, by 2025, the number of social media users will be about 4.41 billion worldwide. Isn't that a great market? Demand for videos from consumers has also gone higher. To put it into perspective, about 88% of buyers will consider buying your brand if they see it in a video. Being a marketer, you should take advantage and come up with brand videos that your audience can't resist watching. That way, you will increase the chances of converting them into paying customers and generate more revenue and sales. Look at it from this perspective, the number of social media users is rising faster. Demand for videos from your customers isn't lagging either. So, how do you use video content to increase your social media conversion rate? If you're an amateur in video marketing, you can begin with the steps below. Effective Tips to Increase Social Media Conversion Rate Using Videos 1. Have Clear Video Marketing Goals Before undertaking social media video marketing, you need to have a goal. What do you want to accomplish with your videos? Among the objectives you can consider is introducing your new brand, creating brand awareness, or attracting huge traffic to your brand site. When just starting, make sure to create a few goals. That way, you won't be overwhelmed. But what is the essence of having marketing goals in place? Well, they will help you know your audience, the type of content to create, and the platforms to post your content. Apart from that, when you have clear goals, you plan your budget to suit your video creation needs. Remember, you need equipment like cameras, a tripod, a lighting system to create engaging videos for your social media platforms. Therefore, with clear goals, you will decide on better video-making gear to help you achieve your objectives. 2. Choose the Right Platforms to create Your Videos Your target audience may not be on all social media platforms. First, you need to establish where your potential customers spend most of their time. That helps you post content that reaches a huge brand audience. If you haven't used video on any platform, start with the one where you have an established audience base. If you aren't sure what type of video to create, take the footage, make use of different tools available online, come up with different types of video content and run concurrently on social platforms. You should also check what each platform offers and the video dimensions you can display there before you choose. That's essential if you want to repurpose your video. If you're going to post recurring video series, you can consider YouTube or Facebook. The two platforms allow you to categorize your videos into a playlist. Live streaming has also become a great way to attract and engage your audience. Through live videos on your social platforms, you can respond to queries from viewers about your brand. Apart from that, live streaming helps to build trust around your brand. So, as you choose your preferred social platform, you can pick YouTube, LinkedIn, Twitter, Instagram, and Facebook that allows live streaming. 3. Select Video Types Your Audience Wants Many customers want a video that reflects a specific brand or service they have interests in. You will convert many social media users into paying customers if you post the content they want to watch. Creating and posting a testimonial video will help build trust from your audience, which is suitable for your brand. On the other hand, you can use educational videos to empower your potential buyers. When viewers watch how your brand works, they will consider it. That way, you will know the one with more views, likes, and comments. From there, you can tell the type of videos your audience wants. 4. Develop a Content Production Plan Develop a clear content plan to save time and money during the video-making process. A plan helps you figure out what your final video looks like. When planning, ensure to get the right equipment and props, a video script, and a video editor you will use to polish your content. That's not all. You should also know where you will be shooting and the time of the day to capture beautiful natural lights in your video. Failure to plan will leave you lost in the video creation process. You wouldn't want to finish shooting, and while editing, you realize there can be more clips to capture and add to your footage. That is why a plan will be essential. You will know what to film and estimate the number of clips you need for your project if you have a good video plan. 5. Edit Your Video to Tell a Story To capture attention and convert your social media followers through videos, make sure to tell a story. Everyone loves stories, and you'll win many viewers by telling your brand story. When editing, keep your audience in mind. You can make your social media video more attractive by adding some music. Apart from being attention-capturing, good music helps to set the right tone and mood in your audience. Your video should also have closed captions, a call to action, and a text overlay. Ensure to get a free video editor that helps add all that to your video without struggle. 6. Schedule Posting and be Consistent Converting social media followers into buyers isn't a one-time event. You need to create more videos and maintain consistency in posting. Don't post one video and wait for long before providing your audience with the content they want. You risk losing your audience to your competitors if you keep them waiting for long. You should think of social media video marketing as a series, not a one-and-done act. If you're such a busy person and not sure when you will film next, ensure to capture many clips when you get time. Depending on your schedule, you can then create multiple videos you can post later. 7. Promote Your Video After you've come up with engaging content, you need to let the world know about what you offer. And the best way is to promote your content. Ensure your videos are optimized for search engines. If you will post your video on YouTube, ensure that it has attention capturing the title. Within your video title, add a keyword. Don't forget to include descriptions and tags for your video. All that helps YouTube to rank your content giving it popularity. Apart from SEO, you can share your video on multiple social platforms. That increases the chance of reaching a broader audience base. As many people watch your video, the higher chances of conversion. Conclusion Social media video marketing will propel your business to a great height of success. Get your video ideas, shoot quality clips, edit your footage and begin marketing your brand. You can rely on these tips to launch effective video marketing. The number of active social media users is rising every year, which provides a wider market to sell your brand. However, you should post quality videos to attract and change your audience into loyal customers.

YouTube is a powerful platform for content creators, but gaining visibility and increasing views can be challenging in a crowded digital landscape. One effective way to drive traffic to your YouTube channel and videos is through social media promotion.

In this guide, we’ll explore five proven strategies to boost your YouTube presence using social media.

Top 5 proven strategies to boost your YouTube presence 2023

How to make youtube channel great

1. Leverage Multiple Social Platforms

One of the fundamental principles of social media promotion is to leverage multiple platforms to maximize your reach. Don’t limit your efforts to a single social network. Instead, create profiles on popular platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Each platform has its unique audience and features, allowing you to tailor your content accordingly.

Actionable Tips:

Cross-Promote: Share teasers, snippets, or behind-the-scenes content from your YouTube videos on all your social media accounts. Encourage your followers on one platform to follow you on YouTube for exclusive content.

Use Platform-Specific Content: Adapt your content to suit each platform’s format. For example, Instagram and TikTok are great for short video clips, while Twitter is ideal for sharing quick updates and engaging in conversations.

2. Create Engaging Visual Content

Visual content is highly shareable and engaging on social media. To capture your audience’s attention, create visually appealing content related to your YouTube videos. This can include eye-catching thumbnails, custom graphics, or even short video clips that offer a glimpse into your video content.

Actionable Tips:

Design Eye-Catching Thumbnails: Craft custom thumbnails for your YouTube videos that are both visually appealing and accurately represent the video’s content. Use bold text and contrasting colors to make them stand out.

Create Short Video Previews: Post short video previews on platforms like Instagram and TikTok. These previews should be intriguing enough to make viewers want to watch the full video on YouTube.

3. Engage with Your Audience

Building a strong and engaged community on social media is key to driving traffic to your YouTube channel. Actively engage with your followers by responding to comments, asking questions, and conducting polls or Q&A sessions. Building a loyal fan base will lead to more views as they share your content with their networks. If you want to get views in less time then you can check the YouTube views package.

Actionable Tips:

Respond Promptly: Reply to comments and messages from your audience promptly. This shows that you value their engagement and are interested in their feedback.

Run Contests and Giveaways: Host contests or giveaways on your social media channels with the condition that participants must subscribe to your YouTube channel. This can help increase your subscriber count and video views.

4. Schedule and Consistency:

Consistency is vital in maintaining an active and engaged social media presence. Create a posting schedule and stick to it. Regularly share content related to your YouTube videos, whether it’s updates, sneak peeks, or relevant industry news. A consistent presence keeps your audience engaged and informed.

Actionable Tips:

Use Social Media Management Tools: Utilize social media management tools like Hootsuite or Buffer to schedule your posts in advance. This ensures that you maintain a consistent posting schedule even during busy times.

Plan Content Themes: Organize your social media content around themes or topics related to your YouTube videos. This can help you maintain a cohesive brand image across platforms.

5. Collaborate with Influencers and Fellow YouTubers:

Collaborations can significantly expand your reach on both social media and YouTube. Partner with influencers or fellow YouTubers in your niche to create joint content or cross-promote each other’s channels. This exposes your content to a new and potentially interested audience.

Actionable Tips:

Identify Potential Collaborators: Research and identify influencers or YouTubers who share a similar audience or niche. Reach out to them with a well-thought-out collaboration proposal.

Create Shareable Collaborative Content: Collaborative content should be engaging and shareable. It can take the form of interviews, challenges, or even joint videos. Ensure that both parties promote the content to maximize its reach.

Conclusion:

Effective social media promotion can significantly boost your YouTube views and channel growth. By leveraging multiple social platforms, creating engaging visual content, engaging with your audience, maintaining consistency, and collaborating with influencers, you can expand your reach and attract more viewers to your YouTube channel. Remember that building a strong online presence takes time, so be patient and persistent in your efforts. With the right strategies and dedication, you can achieve success in both the social media and YouTube realms.

Author

Asad Gill

Asad Gill is a serial entrepreneur who founded SEO Calling, a holdings company that owns: Provide top-rated SEO services, and product selling over 50 countries with #1 worldwide digital marketing consultancy firm. (Contact: [email protected]) (Skype: [email protected])

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