Believe it or not, Google has transformed the advertising game. They have managed to cascade their way into monopolising their products throughout the internet. And, as a company, they cover up to 80% of the entire worldwide online digital network advertising revenue.
There is also a good reason behind this. It’s that Google places value with every product and service they offer to the world. In terms of its own credible advertising platform, it took a decade for Google to harvest a staggering amount of £27 billion. In the year 2020, this platform accumulated $146.92 billion in revenue through ads.
Google Ads has now become a credible, trusted advertising source, which offers guaranteed results with adequately done calibration and optimization. This tool is one of the essential resources for an array of online businesses.
In this post, let’s highlight some of the reasons that should be compelling enough for you to run Google ad campaigns for your brand.
What Are Google Ads?
Put simply; Google Ads is an all-in-one marketing tool that allows you to reach out to the correct audience interested in what you are selling. Through this platform, you can seamlessly promote your brand, sell your product or service, raise awareness and increase traffic to your website.
Basically, Google Ads operates on a pay-per-click model, which means you get to target a specific keyword and bid on the same while competing directly with others targeting the same keyword.
For example, suppose you have bid Rs.500 for ad placement. Google determines your pay-per-click and lets you take the ad placement in the search result if you win the bid.
In this model, you only pay for ultimate, quantifiable outcomes, like website hits and phone calls.
Types Of Google Ads:
In case you didn’t know, there are different types of Google Ads available for marketers to satisfy their advertising requirements. Below-mentioned is the list of the same:
1. Search Campaigns
Through a search network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword included in your campaign, they’ll see your ad.
2. Display Campaign
With a display network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
3. Shopping Campaign
In this type, instead of using your keyword, Google will use product data from your shopping campaign to determine how and where to present your ad within Google Shopping.
4. Video Campaign
If you choose this campaign type, your company will be promoted via a video ad on YouTube and other Google Display Network channels as part of a video campaign.
5. App Campaign
Through this campaign type, your ad will appear on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners, and a variety of other publishers who display app advertising when you run an app campaign.
Reasons To Choose Google Ads Campaign for Your Brand:
If you are ready to use Google ads for your business, the first thing you must comprehend is whether your target audience is searching for your products or services online. If not, AdWords search advertising will not be fruitful for you. So, before you get excited about creating the first campaign, you must verify there is enough search volume for what you are going to provide.
Having said that, jotted down below are some of the worthwhile reasons to consider before creating an ad campaign.
1. Google AdWords Work Quicker Than SEO
Although both Google AdWords and SEO are strategies to generate more leads and traffic, the former is quicker and faster than the latter. With AdWords, you can concentrate on multiple keywords at a time, turn the campaign off or on whenever required, and these ads appear on the top of a page to get the utmost visibility.
Of course, SEO offers long-term, organic benefits, but with AdWords, you get a better and improved chance of driving more leads and traffic immediately. In addition to this, the platform is more transparent as you get to know what exactly is happening with your ads.
2. Improve Brand Awareness
Along with boosting clicks, traffic and conversions, Google AdWords is also efficient in helping you improve your brand awareness. To authenticate the same, Google associated with Ipsos to run a study around 12 verticals, right from retail to automobiles. The discovered results claimed that search ads increase top-of-mind awareness by an average of 6.6%.
As far as SEO is concerned, your rank is also dependent on the number of name searches and variations of your brand. That is another reason compelling enough to help you make the best of Google ads.
3. An Opportunity to Reconnect with Visitors
One of the topmost benefits of Google AdWords is that it allows you to reconnect with the visitors of your website. For instance, suppose you have an eCommerce website. And, in a month, there is plenty of people who visit every page but don’t convert. In such a scenario, you can remind them through two options regarding everything you have to offer. These two methods are:
4. Remarketing on Display Network
This allows advertisers to target the potential leads on varying advertising-supported sites with the help of banner images. Let’s take the above example; suppose you are running an eCommerce store, and your visitor is looking for a party wear dress. However, for some reason, they left your site without buying anything. You can simply create a remarketing list to target them.
- Remarketing on Search Network
Remarketing Lists for Search Ads (RLSA) is another advantageous option. It runs marketing campaigns on varying search networks, similar to display remarketing. In addition to that, you can add keywords to your campaigns. This helps Google ads match the search query of your users with the remarketing list and keyword. This will let Google display relevant ads for every search query. Since visitors have already been on your site, there will be more opportunities of converting into leads when they see a remarketing ad.
5. Measure The Performance Consistently
It could be difficult to evaluate the results of traditional advertisements, such as brochures, outdoor billboards, cable television, broadcast television, radio, newspapers, etc., especially if you are new to this. Also, they could be far more expensive than Google AdWords. You may not be able to control the budget and end up spending far beyond your capacity. And then, you would not even know the source of leads unless your customers are divulging in it. This will result in difficulty to calculate the Return on Investment (ROI).
However, on the other hand, AdWords would tell you precisely what is happening with your campaign. You will get to know:
- Who clicked on the ad?
- How many leads have you generated?
- How much traffic your website has received?
- Which keyword is generating the most leads and traffic?
- How much will you have to pay for every lead?
This will help you comprehend what is working for your brand and what is not. With this information, you can easily tweak the campaign until you received the best possible result.
6. Explore Essential Information and Data
When you link your Google AdWords account with the Google Analytics account, there is an array of information that you get to explore. AdWords, undoubtedly, is one of the best platforms. However, it will not allow you to know what people are doing after clicking on the ad. With Google Analytics, on the other hand, you would know:
- How long is a visitor staying on a webpage?
- How many pages are getting the most traffic?
- What is the bounce rate of the landing page?
- All of the details about new and returning visitors
By linking both of these accounts, you will get to learn a lot more about your site and visitors.
Lastly, who can use Google AdWords?
Just like investment and other cautious decisions, you should not begin using Google AdWords just because other brands are finding success with it. First, you need to understand whether it is making sense for your business. If it does, what is the adequate type of ad that will help you achieve the maximum output?
You should only go with Google AdWords if your business gets the answers to these questions:
- Is your target audience available on the internet?
- Are the keywords related to your business being searched on the internet?
- Are bloggers and online magazines publishing content related to your brand?
- Does Google throw relevant answers if your focus keywords are searched?
- Are your competitors investing their money on the internet?
Wrapping Up
If, so far, you have been asking why to use Google Ads? It’s time you should be changing your question to Why not use Google Ads? This specific network has something for all of the businesses, irrespective of the sizes, budget and advertising objectives.
Know that different target audiences have used Google at least once to find answers to their questions. And, the fact that Google gets approximately 63,000 search queries every second, translating to 5.6 billion searches per day, should be enough to get you started.
If you plan your campaign smartly and cautiously, the advantages of Google Ads can be enormous.
Read More: 7 Effective Ways for Building a Loyal Audience 2021
