When it comes to digital marketing for fashion brands, things have to be done a little differently to how they would in any other industry.
For example, selling clothes varies greatly from selling the likes of b2b services, with both industries needing different digital marketing strategies in order to succeed with their target audience.
Here are 5 steps from James Hillman to take when marketing your fashion brand digitally:
1. Stay active on social media:
Fashion is popular on all social media platforms, from Twitter to Pinterest, which is why making sure that your brand is active on social media is vital when it comes to getting your brand in the view of your target audience.
Utilise the likes of Instagram hashtags and Facebook ads, and make sure to always create eye-catching and brand appropriate imagery of your designs and styles. For many people, your social media presence will heavily influence how your brand is perceived, so making sure that your social media posts follow your fashion brand identity is vital in ensuring your brand image is a positive one.
Having a visible creative direction when it comes to social media is very important, as this will clearly show your audience your goals, intentions and mindset.
As well as social media posts in the form of photos and text, videos are everywhere on social media these days, and with video-making apps like TikTok gaining popularity every day, now is the perfect time to make use of this trend for your fashion brand.
2. Build the perfect website:
Your fashion brand’s website should be similar to your social media presence, in that it should fully represent your brand’s identity. Including everything from the UI of the site to the colours and fonts used, it’s vital that your website embodies your fashion brand, its designs and its niche.
Remember though, your website is also a revenue generator. Make sure to include clear calls-to-action for people browsing your site, directing them to your e-commerce pages or anything else you wish to sell.
3. Invest in SEO:
Digital marketing for fashion brands is all about keeping your target audience engaged, and one of the best ways to do this is by investing in SEO.
SEO – search engine optimisation – relies on updating your site with fresh, new content that will encourage internet users to continually visit your website.
By including keywords that are related to your niche, you’ll increase both the size of your audience and the number of people who visit your website, as SEO is a big part of today’s digital marketing.
4. Work with Influencers:
Influencers these days come in all shapes and sizes, from bloggers who regularly post on Instagram and YouTube to social media stars, influencers are trusted by millions. Which makes them an ideal way of building brand awareness for your fashion brand too.
Working with the right influencer is key when it comes to digital marketing for fashion brands though, so make sure to do your research before deciding which influencer(s) you want to work with.
Ensure that the style of influencers you choose is reflective of your brand, as well as ensuring that they have a large enough audience for you to gain from working with them.
5. Invest in Paid Advertising:
When it comes to advertising, you have to spend money to make money. The more you pay for your ads, the higher up on search engine results pages (SERPs) they will be, when someone types in something related to your niche.
Paid ad campaigns are an excellent way of getting people who aren’t already familiar with your brand to take a look at what you have to offer. This is especially important when it comes to fashion brands as it’s often hard to find and target one specific audience.
For example, a fashion brand selling walking boots will have a primary target audience of hikers and those that love spending time outdoors. However, there will also be other people interested in the walking boots that are outside of this audience, including the likes of those going on one yearly walk, those going to festivals and even those buying gifts. This is why it’s important to reach a wider audience than originally intended through paid ads.
Digital Marketing for fashion brands is an ever-expanding industry that requires the right team in order to ensure it is successful. With the right digital marketing strategies, fashion brands can expect to grow their audience and increase sales (but make sure to keep up with trends in this industry as the market is constantly changing!).
From SEO and making use of social media influencers to building your website and using paid advertising, there are many different elements that come together when it comes to digital marketing for fashion brands.
If done correctly, you can achieve great results with this form of marketing, which in turn will help grow your brand quickly.
Read More: Top 5 Tips For Facebook Marketing 2022
