Thinking of embarking on a digital marketing campaign in Canada?
To cast a marketing net both wide enough to catch enough traffic and interaction and narrow enough to include those sites used most by Canadians, It is worth narrowing down our platforms to the five most popular sites. Digital marketing teams such as King Kong can help focus more deeply in strategies for digital marketing and content creation.
Social media has become a regular part of everyday life for most of us around the world. Most Canadians use social media to communicate with family and friends, to share pictures, or to watch or read digital content. There are 36 million internet users, of which 33 million use social media. With an average of two hours a day spent on social media by the average Canadian, for marketing purposes it is important to know where that attention is focussed.
But what are the top five platforms in Canada?
According to the top-ranking websites, this is the current list.
- facebook.com – Facebook is the most popular social media platform in Canada, with over 26 million users. Also, the most popular messaging app is Facebook Messenger with over 22 million users.
- instagram.com – Instagram is the second most popular platform in Canada with 20.65 million users representing 57% of the population. The majority of Canadians use Instagram for posting photos and videos. More than two out of every three active users of Instagram use the platform to share photos and videos with their followers – making this visual content platform popular among younger users.
- twitter.com – Over 25% of Canadians use social media to read news and commentary; Twitter, or X, is still popular despite a growing audience for sites such as TikTok among the younger generations.
- reddit.com – Reddit is proportionally more popular in Canada than in any other country. Reddit is a social news website and forum where content is socially curated and promoted by site members through voting. The site name is a play on the words “I read it.” Reddit member registration is free, and it is required to use the website’s basic features.
- linkedin.com. LinkedIn is a professional online hub for people to connect, network, and showcase their talents professionally.
Recruiters and employers are increasingly relying on LinkedIn to find top talent in Canada and around the world.
